Bl3ndr branding
10/2022
Assignment:
In my final year of MCT, the subject: WEB project required us to form an agency with all the WEB students. One of the projects we worked on was the Bl3ndr app, which is a layer on top of Twitter that connects users from the NFT community. This project was for an external client.
Result:
Logo
When the project began the only thing we knew was the information about what we needed to do and the name. Since the app needed a logo, I started by sketching out some ideas. Then, I added color to the sketches to see which ones stood out. After some experimentation, I landed on a logo that I felt would work well in the web 3 community.
Styleguide
In addition to the logo, the app also needed a user interface, so I decided to create a styleguide. I chose dark theme colors for the app because that's what's commonly used in the web 3 community. To ensure that the logo matched the overall aesthetic, I added some color to it as well. Overall, I wanted to create a cohesive and visually appealing design for the app.
